What's behind the magic? A big clue is that its founder, Dr. Funded by Horizons Ventures, Qualcomm, Sandisk,, and Magma Venture Partners, it now has over 80 million registered users. Magisto was founded in 2009 it's headquartered in Menlo Park, Calif., with offices in New York, Tel Aviv, Israel, and Singapore. Or, as the company prefers to call it, "Emotion Sense Technology." machine intelligence and some nifty algorithms. Right down to the subtle dissolves, slick cuts, crackly celluloid appearance for vintage moodiness, and a whole host of audio samples and pre-themed visual storytelling templates.Įven better, the whole thing is powered by A.I. All the tools I used to envy were now at my fingertips. Which is why I found myself chuckling when I tried out the Magisto (Opens in a new window) app ( iOS (Opens in a new window), Android (Opens in a new window)) for the first time. You could toil for years as a runner and post-production assistant before you were allowed to even observe an all-night edit session. The skills they exhibited during long nights huddled in edit suites were hard-won and deeply admired. Most were art students from Liverpool, Manchester, and Glasgow who had come "down south" to make their mark as filmmakers, but ended up splicing together commercials for Coca-Cola to pay the rent. It was the sort of entry-level job that doesn't exist anymore because the film industry doesn't need eager 22-year-olds to lug steel canisters from traditional negative cutters to duplication labs on Wardour Street and then back to edit.
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